itsblume

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A woman with long dark hair, wearing a beige sweater and dark pants, sits and laughs. She rests her chin on her fist. Theres a fireplace and a potted plant in the background.

At Blume, we’re building a kinder wellness world. Each wellness journey is unique and our mission is to create products that work for you and celebrate all bodies. You see, we believe that small habits compound and progress is greater than perfection.

Welcome to Blume. We hope you’ll join this community and discover a new kind of ritual.

Karen, CEO & Founder

itsblume

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Creativity

40 points

Originality, personal style, and clear execution of the concept.

Visual Appeal

20 points

Composition, lighting, and overall aesthetic quality.

Blume Integration

20 points

Visible use of Blume products and creative drink presentation or description.

Storytelling

20 points

Meaningful captions and emotional connection or relatability.

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1
Create your Home Cafe
1 Create your Home Cafe

Create your very own Blume Home Café moment! Don’t be afraid to put your own twist on the trend! We’re giving bonus points to submissions that are unique and personalized. 

2
Capture it!
2 Capture it!

Make your Blume drinks, style your set-up, and film or photograph it.

3
Post it 💜
3 Post it 💜

Post your video (or carousel/photo)
on Instagram and/or TikTok using #BlumeHomeCafé and tag @itsblume

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Illustration comparing an inflamed, leaky gut with a healthy gut. The left side shows inflamed epithelial cells, fewer goblet cells, and pathogens. The right side depicts balanced gut flora, probiotics, and nutrients promoting a healthy gut barrier.
A stylized illustration of a winding intestine in a dark purple color. The intestine is depicted with three lines, ending in short lines on the top right, resembling motion or emphasis marks.
What is the gut microbiome?

The gut microbiome is a microscopic world within your body consisting of trillions of microorganisms of thousands of different species.These include both good and bad bacteria. Most are symbiotic (meaning both our bodies and the bacteria benefit), while some are pathogenic (promoting disease). In a healthy gut microbiome, these bacteria coexist peacefully, butif there is a disturbance in that balance, the body may become more susceptible to diseaseand other negative side effects (12).

Illustration of a stomach outline in purple on a transparent background. The design is simple, depicting the stomach and part of the digestive tract with curved lines.
Is low stomach acid a thing?

Many North Americans have low stomach acid, and aren’t aware of it. We often incorrectly connect heartburn to having too much stomach acid, so we take a Tums, which is an antacid. This however lowers our stomach acid even more...

Low stomach acid results in our food not properly being broken down in our stomach by the acid and enzymes. This means our food goes into our small intestine less digested causing bacteria overgrowth. This can cause bloating, leaky gut and bacteria imbalances.

Consuming apple cider vinegar 30 minutes before a meal can increase stomach acid levels, which can in turn improve gut health down the digestive tract, since the food is arriving properly broken down (13). 

Apple cider vinegar has acetic acid in it, which is an acid that promotes the secretion of enzymes and acid in the stomach, so it is primed for digestion by the time you eat! It is also a natural probiotic, high in antioxidants, and may help lower blood sugar!

There’s no solid research to prove that this works, but it has been used for centuries, and is often used in naturopathic and holistic nutrition practice.

Other tips to start your digestion off right are:

  • Chew your food many times. This will increase stomach acid secretions and enzymes secretion to improve digestion and food breakdown
  • Eat slowly to reduce swallowing air causing gas.
  • Eat intentionally by being present and not on screens. This allows us to listen to our bodies and fullness levels better.
A stylized illustration of various bacteria in shades of purple, featuring both circular and rod-shaped forms. The image is set against a plain white background.
What are probiotics?

Probiotics are live bacteria, consumed to increase the population of good bacteria present in the gut (14). However, we also 💩 poop out probiotics, so it's important to consume probiotics daily to see the most benefits!


BC30® is a well-researched, shelf stable, spore-forming probiotic that has been scientifically-proven in over 25 published papers to support digestive health, support immune health, and support protein utilization. SuperBelly contains 1 Billion CFU per serving of BC30.

Since gut health research is relatively new to the world of scientific research, there’s a lot we still don’t know. It’s important to do research on probiotics before buying to ensure they will reach your colon, that they are well studied, and are shown to have beneficial effects. You can also ask your health care professional for recommendations. We recommend checking out this website that reviews the level of scientific proof before many probiotics. A level “I” rating is best!

Abstract design of interconnected purple blobs and circles on a transparent background.
What are prebiotics?

Prebiotics feed good bacteria. In turn, good bacteria will increase its population size and variety, which means stronger bacteria microbiomes. Some examples of prebiotic fiber include inulin, fructans, galacto-oligosaccharides (GOS) which can be found in: oats, wheat, barley, rye, pistachios, cashews, red kidney beans, soybeans, chickpeas, lentils, garlic, onion, peas, leeks, asparagus, cabbage.

Fiber is a non-digestible carbohydrate. Humans can’t digest it, but our bacteria can, by fermenting it, creating short-chain fatty acids (SCFAs) which perform amazing benefits around the body (like being anti-inflammatory). It’s recommended that women get at least 25g of fiber per day, and men get 38g fiber per day. Specifically for gut health, prebiotic fiber is very beneficial to feeding our good gut bacteria.

Most prebiotics are fibers, but not all fibers are prebiotics! Inulin fibre from Jerusalem Artichoke has been shown in studies to have beneficial impacts on reducing constipation, post-meal blood sugar levels, and increased good bacteria levels, especially when consumed in the morning (15).

It's good to note that fibre can cause some people bloating and discomfort if it is not currently in your diet, or you're increasing your intake. It’s important to slowly increase the amount of fiber, and have it with water to reduce risk of constipation. Bloating and gas from increased fiber is actually a sign that your body is fermenting the fiber, meaning beneficial bacteria is consuming it. Gas is an unfortunate by-product of this digestion, however, it should be a temporary feeling and monitored.

Probiotics and prebiotics work synergistically to manage your gut microbiome. 

Two outlined water droplets in a simple, minimalist design, depicted in dark purple against a light background.
Why is hydration important for my gut?

Hydration is important for flushing toxins out of our systems, supporting skin health, increasing absorption of vitamins, and making you feel full longer. Without enough water, the toxins in our bodies are more concentrated and are removed slower - causing more damage. But an alarming75% of adults are chronically dehydrated!(16)

Magnesium, potassium, calcium and sodium are all electrolytes that help us stay hydrated. They keep a healthy balance of water in our bodies to ensure we are mentally and physically at our best.

Dehydration can cause brain fog, weakness, fatigue, confusion, increase stress response and decrease mood, headaches. Even losing 1% of water content can impair our brain function.

Dehydration also impacts our digestion and gut health in a few ways. When our bodies are dehydrated we are at risk of constipation, which means the toxins and waste are in our systems longer. Constipation can negatively impact our gut bacteria if it is chronic or constant. Water is an essential part of digestion as it keeps our stool moving, is a main component of intestinal secretions, making it necessary for nutrient absorption. Water is also a component of the intestinal lining which houses our gut bacteria (17).

Women should have at least 2.7 liters per day, and men 3.7 litres. This includes tea and coffee. Alcoholic drinks however dehydrate us and need to be balanced with 1 cup of water for every alcoholic drink.

After a workout, sauna, yoga, or even massage session, you should ensure you consume at least 500mL of water if possible for proper recovery.

A simple line drawing of a bottle and an apple side by side, both in purple against a transparent background. The bottle features a cap and two horizontal bands.
What do fermented foods do for my gut?

Naturally fermented foods should be a part of your daily diet to ensure probiotic benefits! (18) They are high in antioxidants that act as prebiotics for your gut health. Many cultures around the world have fermented foods in their diet - kimchi, yogurt, kombucha, sauerkraut, have been consumed for centuries in many different parts of the world. However,the Western diet lacks natural probiotics, and on top of that, is less active, and consumes more processed foods that destroy our bacteria diversity. With increased education around the importance of gut health, these foods are being more widely available.

Apple cider vinegar is fermented powder house (which is why we included it in our SuperBelly Gut-Building Hydration Powders).

Our newest SuperBelly Gut Health Drink in a glass with ice surrounded by fresh cut mangoes and passionfruit and three packets of SuperBelly Mango Passion Fruit Hydration Drink Mix Powder

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Hot Latte

Iced Latte

Coffee Booster

A glass cup is filled with a steaming white liquid, creating a frothy swirl. The background is softly blurred in pastel blue and white, suggesting a calm and serene setting. The warmth of the beverage is visible through gentle steam above the cup.

STEP 1

Mix

Mix 1 tsp or single sachet with a splash of boiling water to dissolve into a liquid mixture.

A clear glass mug with a small amount of chocolate sauce at the bottom is being animated as if it is making a drink.

STEP 2

Sweeten

Sweeten to taste! We recommend maple syrup and raw cane sugar.

A person is holding a wine glass as it is being filled with red wine. The background is softly blurred, creating a sense of focus on the pouring action.

STEP 3

Froth

Add 1 cup of hot frothed milk of choice. Blend well and enjoy!

A transparent glass mug sits on a light surface with a pale blue, cloudy sky backdrop. Its handle is clearly visible, and a subtle shadow is cast on the surface below.

STEP 1

Mix

Mix 1 tsp or single sachet with a splash of boiling water to dissolve into a liquid mixture.

A transparent glass mug is being filled with frothy, dark green liquid, possibly matcha or green tea. The background is softly blurred, with a light blue sky and white clouds visible, creating a calm and refreshing atmosphere.

STEP 2

Sweeten

Sweeten to taste! We recommend maple syrup and raw cane sugar.

A transparent glass with ice cubes is placed on a light surface against a blurred blue and white background. The bottom part of the liquid inside the glass is brown, resembling coffee. The ice is stacked above, creating a layered effect.

STEP 3

Pour

Add 1 cup of cold milk of choice. Top with ice and enjoy!

A pink packet of Blume organic coffee is displayed on a white pedestal. Nearby, a glass French press contains brewed coffee, and a glass cup holds creamy coffee. Coffee beans are scattered on the light surface.

STEP 1

Make a Latte

Make a hot or iced latte. We recommend Oat Milk Chai, Reishi Hot Cacao, or Salted Caramel!

A red bag labeled blume stands on a round white platform next to a glass French press filled with coffee. A clear mug contains a frothy beverage. Scattered coffee beans lie on a light surface.

STEP 2

Add Coffee

Add a shot of espresso to your latte.

A pink packet labeled blume stands on a white platform, accompanied by a green French press filled with coffee and a clear mug of frothy coffee. Scattered coffee beans decorate the light surface.

STEP 3

Enjoy

Stir well and enjoy a tasty sip of superfoods!

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Perfect Sip Promise

We offer a 30-day guarantee on all first purchases.

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Women-Owned

A dedicated team obsessed with helping you feel your best.

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We Are Super

Every formulation goes through extensive R&D with nutritional experts.

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Proudly Canadian

We are proudly founded and made right here in Canada.

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