Kinder Rituals That Fill Your Cup

Literally and Figuratively.

Big Dreams & Tasty Rituals

At Blume, we’re building a kinder wellness world. Each wellness journey is unique and our mission is to create products that work for you and celebrate all bodies. You see, we believe that small habits compound and progress is greater than perfection.

We are tapping into superfoods to lead a wellness change that is rooted in kindness for both people and the planet. All of our products live at the intersection of function and taste.

Welcome to Blume. We hope you’ll join this community and discover a new kind of ritual.

Karen, CEO & Founder

Plant-Based

Organic Ingredients

Plastic Neutral

Made in Canada

Things We Value

Progress > Perfection

Be Kind.

Kindness is like peanut butter, spread it. No guilting, fad diets or shaming here. We want you to love your body and celebrate it with you. Our business is a platform for doing good things, and making you feel good. We are committed and actively participating in changing the narrative on what “healthy” looks like.

Keep it Simple.

Ingredients you can read, benefits you can believe in. Every formula is reviewed by nutritional experts and has gone through dozens of iterations. Rituals need to be tasty and simple to keep. That is our philosophy for every product we create.

We Are Super.

We are superfood obsessed and will go above and beyond to give you the best experience we can. We use certified organic superfoods and we only use ingredients that work as hard as you do. We are listening and building functional products to support your wellness needs.

Kind for the Planet

Being kind goes beyond your cup. Our business is a platform to do good things for our community. We are proudly plastic neutral and report on our progress here.