Our Story

Blume makes stuff that tastes good and is good for you. Yes it really is that simple. 

Ella and Karen met three years ago, it was a fall day the air crisp and our pints full at a local Vancouver pub. An instant connection, founded on complaining about boyfriends and one to many deliciously crafted pale ales.

Three years later they would reconnect on a camping trip. They sat on an inflatable lounger talking about dreams, ambitions and now ex-boyfriends until the lounger was inflated no longer and they were looking up at the stars with a new solidified friendship.

Blume is our love child, born from pints and starry night brainstorming. We want Blume to support a lifestyle, one that is open, vibrant and lived fully.

— Ella & Karen


Karen is an Ontario export circa 2009. A commerce graduate from the Sauder School of Business, she is passionate about entrepreneurship, recipe experimentation and BC mountains. Number cruncher, strategist and all-around task getter-doner. She has a love-hate relationship with excel, currently their relationship is in a down turn but we are hopeful they will turn it around. To find Karen in a crowded room, look for a woman in a turtleneck with an out-of-control laugh.


Ella is a Vancouverite, dog-enthusiast, stretchy-pant-wearing 27-year-old. Surprisingly though, she doesn’t like yoga. Ella embraces the weird, says how she feels and always carries snacks in her purse. By day, Ella is a writer at an advertising agency where she is free to act like a wacko and ideate for someone of Canada’s biggest companies. By night she’s basically the same, except she’s horizontal. To find Ella in a crowded room, look for the food—9 times outta 10 she’ll be there. If she’s not though, don’t panic, you’ll find her ‘yell laughing’ with the woman wearing the turtleneck.