Our Story

Hi, we're Blume. 

To simply put it, we make stuff that tastes good and is good for you in Vancouver, Canada. 

In third person, let us tell you how we got here...

Ella and Karen met three years ago. It was a fall day. The air was crisp and their pints were full at a local Vancouver pub. Brought together by a mutual friend, the two instantly connected over good beer and bad boyfriends. That night, although both felt a connection, they stumbled away from each other, unsure if they would ever meet again. 

Which brings us to July 1st 2017.

Three years later they would reconnect on a camping trip. They sat on an inflatable lounger, Tuesday, Ella's dog, sprawled across their laps, talking about dreams, ambitions and now ex-boyfriends. After a few 'Dude, no I love you mores,' the pair's friendship was solidified and celebrated with Hey Y'alls. 

Blume is our love child, born from highs and lows, pints and starry night brainstorming. We want Blume to support a lifestyle that is open, vibrant and lived fully. Join us.

— Karen + Ella


Karen is an Ontario export circa 2009. A commerce graduate from the Sauder School of Business, she is passionate about entrepreneurship, recipe experimentation and BC mountains. Number cruncher, strategist and all-around task getter-doner. She has a love-hate relationship with excel, currently their relationship is in a down turn but we are hopeful they will turn it around. To find Karen in a crowded room, look for a woman in a turtleneck with an out-of-control laugh.

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Ella is a Vancouverite, dog-enthusiast, stretchy-pant-wearing 27-year-old. Surprisingly though, she doesn’t like yoga. Ella embraces the weird, says how she feels and always carries snacks in her purse. By day, Ella is a writer at an advertising agency where she is free to act like a wacko and ideate for some of Canada’s biggest companies. By night she’s basically the same, except she’s horizontal. To find Ella in a crowded room, look for the food—9 times outta 10 she’ll be there. If she’s not though, don’t panic, you’ll find her ‘yell laughing’ with the woman wearing the turtleneck.