Blume

Our Story

In third person, let us tell you how we got here...

Ella and Karen met three years ago. It was a fall day. The air was crisp and their pints were full at a local Vancouver pub. Brought together by a mutual friend, the two instantly connected over good beer and bad boyfriends. That night, although both felt a connection, they stumbled away from each other, unsure if they would ever meet again. Which brings us to July 1st 2017. Three years later they would reconnect on a camping trip. They sat on an inflatable lounger, Tuesday, Ella's dog, sprawled across their laps, talking about dreams, ambitions and now ex-boyfriends. After a few 'Dude, no I love you mores,' the pair's friendship was solidified and celebrated with Hey Y'alls. Blume is our love child, born from highs and lows, pints and starry night brainstorming. We want Blume to support a lifestyle that is open, vibrant and lived fully.

Join us :)

— Karen + Ella